Hello Designers logo study for BabyDolls Boutique

Jewelry Boutique Logo Study

Hello Designers logo study for BabyDolls Boutique

May 21, 2009  |  New Work

We are proud to share with you BabyDolls Boutique identity! This adorable jewelry, accessory and just flipping cute store is located off Southport and Waveland in Chicago. Here is the study of how we landed on the final wordmark for BabyDolls. Through extensive studies in (really cute and swirly) typography we found the Kaixo font. We customized it to best represent BabyDolls unique (and really cute) style. The gray represents the original typeface and the pink is how we customized the font.

Jewelry Boutique Logo Study

Jewelry Boutique Logo Study

We also illustrated the “hot mama” silhouette, which helps the customer better understand that BabyDolls has fabulous jewelry for you, and for your cutie-pie baby too. An-all-in-one-stop-shop. Soon we will share the design development for the website and upcoming photoshoot with 12 models ranging from 5 1/2 months to 35!
Wish us luck.

Jewelry Boutique Logo Study

Jewelry Boutique Logo Study

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1 Comment


  1. yay! loved seeing the brainstorming process and the final logo!

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