three-questions
* Who are you? reveals your source of passion * What do you do? helps you focus and differentiate yourself from others * Why does it matter? leads to a bolder statement for your company....
...read moreI stumbled across STEP Inside Design magazine online today (thank you to Google Alerts!) and read an article by Jonathan Ford about 'The Rise of the Lifestyle Brand' which is extremely relevant to me because of an upcoming business venture I am working on with a good friend. I can't spill the beans yet, but take a look at what Jonathan has to say about Puma, Adidas and other lifestyle brands.
...read moreGotta love Bono. A brand is something you can't see, but something you feel. It is something a collective group feels in their gut, and once it becomes a united effort, your brand, in this case America, is defined. With our internal divisions and media gossip it is hard to form our own opinions about America, butBono starts that conversation. I appreciated the clarity Bono shines on our clouded state of being.
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Print Magazine's Food Photography Feature
One of my favorite trends is the move from studio perfect photography to a photo journalistic approach. Photographers and food stylist are looking at the way meals are eaten and shared, creating an event around food, rather than using tweezers, gloves and brushes to create the perfect brisket.
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Susan White Hello Designers Guest Blogger
Tips on how to be the social media butterfly and the life of a party: Personal communication trumps corporate-speak in other words, don't talk above your listeners, talk to them. Be strategic in your message should focus on your overall Marketing/PR goals; social media is just another tactic.
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Graphic Design Paper Basics
Paper Basics, an edition in the Mohawk Fine Papers Ask Mohawk series, is your guide to specifying the perfect paper. I find that it is very important to involve my client, print and paper vendor at the beginning stages of a design project. This enables everyone's expectations to be on the table and to see any potential issues with timing or budget before they happen.
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