I stumbled across STEP Inside Design magazine online today (thank you to Google Alerts!) and read an article by Jonathan Ford about 'The Rise of the Lifestyle Brand' which is extremely relevant to me because of an upcoming business venture I am working on with a good friend. I can't spill the beans yet, but take a look at what Jonathan has to say about Puma, Adidas and other lifestyle brands.
...read moreI have been looking towards successful entrepreneurs who are able to manage their business and remain "on the floor" instead of behind a desk. The NYTimes article reflects on Terry J. Lundgren's ability to do such.
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