I stumbled across STEP Inside Design magazine online today (thank you to Google Alerts!) and read an article by Jonathan Ford about 'The Rise of the Lifestyle Brand' which is extremely relevant to me because of an upcoming business venture I am working on with a good friend. I can't spill the beans yet, but take a look at what Jonathan has to say about Puma, Adidas and other lifestyle brands.
...read more
le-papier-website-strategy
le papier studio's founder, Vana Chupp, is an architect turned artist. Her adorable silhouettes and custom stationery sets have been featured on Daily Candy, Apartment Therapy and Cool Mom Picks, among others.
...read moreThe first part of my guest blogging series on Edyta Szyszlo's blog is about planning and preparing for a photo shoot for a marketing piece, whether it is a catalog, brochure or a postcard series. Although web is the easiest and sometimes the cheapest way to engage your customer, it means nothing if no one actually visits your site. And how do you get them to your site? Send them something memorable and special.
...read more
